www.proofreadingprose.com

Why Proofreading and Copy-Editing Are Fundamental
To Successful Marketing

 
Proofreading is the final, vital part of the content production process.  After all your hard work researching and writing your masterpiece, it’s time to put a final polish on before sending it out into the world, whether that be online or offline.

Your reputation rests on the ability to project authority in your work through persuasive and engaging content, and in business, mistakes in your writing can be both embarrassing and costly.  It makes good business sense then to let a fresh pair of eyes eliminate any errors you may have overlooked and ensure your work is clear, consistent, organized and ready for publishing.

Still think you could do this yourself?  Check out the following few sentences:

Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae.

The rset can be a tatol mses and you can sitll raed it wouthit a porbelm. Tihs is beuseae the huamn mnid deos not raed ervey lteter by istelf, but the wrod as a wlohe.  Amzanig, huh?’

This quote highlights the fact that our eyes see what we want them to see and why it can be so difficult to proofread our own work.   This can also be true of copy-editing our work when we have become too close to recognize problems with structure and flow.
 

The perils of NOT proofreading

Product sales are lost because potential customers abandon the sales page due to sloppy typo’s and grammatical errors.  That’s money left on the table.

Confidence is lost by the reader when the expert imparts his wisdom but can’t be bothered to check for even obvious mistakes.  That makes you look unprofessional and could result in an unsubscribe from your blog, newsletter or email list.

Resume’s are discarded because of poor spelling, punctuation and grammar.  Falling at the first hurdle on your dream job?  And for something so easily avoided?  Even with a fantastic list of accomplishments these mistakes can make you look unprofessional or just plain lazy.
 

I’m reading for my close-up

Now that we have that out of the way, I hope we can move forward in agreement that your great copy deserves the respect of a professional proofread and edit.  Your audience should expect no less.

“But that still sounds like a lot of tedious legwork to me” we hear you say.

Exactly!  Let ProofreadingProse take this weighty burden off your shoulders, proofread and edit your content and make you look like a genius.

Our expertise covers a wide range of business-related literature.  Our professional proofreaders and editors have decades of experience in either academic or corporate business-related fields, and in many cases experience in both, so you can be assured that we have the necessary qualifications to meet your requirements.

The following content is the most frequently submitted for proofreading and editing.
 

 
Before you print, send, fax, hit enter, or hit ‘publish’, let Proofreading Prose give it a final polish.